Real Estate Listing Flyer: What to Put on It (Templates Included)
Updated October 2, 2026 · 5 min read
A flyer is the thing a buyer takes home from a showing or an open house. It should do two things: remind them why they liked the house, and get them back to it online.
What to put on a listing flyer
- One great photo, big — usually the best exterior or the main living space.
- Price, beds, baths and square footage, easy to find at a glance.
- Three to five highlights — the features they will remember.
- The address and the open house time if there is one.
- Your name, photo, phone and brokerage — plus any required license details.
- A QR code to the listing's page, so the flyer leads back to every photo.
Layout that works
Lead with the photo, then the facts, then the highlights, then you. Leave white space; a crowded flyer reads cheap. Print on heavier paper for the open house — it gets kept.
Connect the flyer to the listing online
The flyer's real job is to send people back to the home. A QR code that opens the listing's own page — not a portal — gives them every photo, the floor plan and a way to reach you, and you can see how many people scanned. How to use QR codes on signs and flyers.
Waypoint builds print-ready flyers from your listing in several designs, with the QR code already on them, alongside matching email and social graphics.
Give your next listing its own page
Waypoint builds a cinematic listing website with lead capture, open house sign-in, flyers, reels and a weekly seller report — unlimited listings for $19.99 a month.
Common questions
- What size should a listing flyer be?
- Standard US letter (8.5 × 11 in) is the most common because it prints anywhere. Some agents use a two-sided version for showings.
- Do flyers still work?
- At showings and open houses, yes — they're what buyers take home. A QR code makes them work harder by sending people back to the listing online.