Marketing a listing, done properly
Practical guides for listing agents — what to do, what to skip, and the free tools that do the busywork.
What Is a Single Property Website? (And Does Every Listing Need One?)
A single property website gives one listing its own address, photos, video and lead capture. What it is, what to put on it, and when it beats the MLS page.
Read · 6 minHow to Market a Luxury Listing: A Practical Checklist
A step-by-step plan for marketing a high-end listing: presentation, a dedicated property website, video, private showings, targeted outreach and seller reporting.
Read · 7 minOpen House Sign-In Sheet: What to Ask (Plus a Free Printable Template)
What to put on an open house sign-in sheet, how to get visitors to fill it in honestly, and a free printable template — or go paperless with a digital sign-in.
Read · 5 minOpen House Follow-Up: What to Send, and When
A simple open house follow-up plan: what to send the same day, the next week, and to neighbors — with example messages you can adapt.
Read · 5 minHow to Write a Listing Description That Gets Showings
A simple structure for real estate listing descriptions, words to avoid, Fair Housing pitfalls, and examples — plus a free AI listing description writer.
Read · 6 minReal Estate Listing Flyer: What to Put on It (Templates Included)
What belongs on a real estate listing flyer, how to lay it out so it gets picked up, and how to connect it to the listing online with a QR code.
Read · 5 minQR Codes on Real Estate Signs and Flyers: How to Do It Right
How to use QR codes on for-sale signs, riders and flyers: where to send people, how big to print, testing, and tracking scans.
Read · 5 minHow to Make a Listing Reel for Instagram and TikTok
How to turn listing photos into a short vertical video reel: length, order, text on screen, music and posting — with a free-to-try reel maker.
Read · 5 minHow to Keep Sellers Updated: The Weekly Seller Report
What to include in a weekly seller update — visits, sources, inquiries, showings, feedback and next steps — and how to send it without the busywork.
Read · 5 min