How to Write a Listing Description That Gets Showings

1. The hook — one sentence on what makes this home itself: the view, the light, the lot, the architecture.
2. The layout — how the main living spaces connect, where the bedrooms are, what the kitchen is like.
3. The standout features — three to six specifics, woven into sentences rather than listed.
4. The setting — outdoor space, the street, what's nearby.
5. A short close that helps the reader picture life there.

Two to four short paragraphs is plenty. Many MLSs cap remarks by characters, so check yours.

"Updated kitchen" tells a buyer nothing. "Kitchen with quartz counters, a six-burner range and an island that seats four" tells them whether they will love it. Use real numbers and real materials — and never invent a feature or a measurement.

• Empty superlatives: "stunning," "amazing," "must-see" — show it instead.
• Openers like "Welcome to" or "Don't miss" — they waste the most-read line.
• Vague condition words like "cozy" or "charming" without specifics; buyers read them as "small" and "old."

Describe the property, not who should live in it. Phrases that point at protected characteristics — "perfect for families," "ideal for empty-nesters," "walking distance to the church" — can create Fair Housing problems. Describe the bedrooms, the yard and the distance to the park instead. When in doubt, ask your broker.

A good draft from the facts saves time, and editing is faster than writing. Our free listing description writer writes an MLS-ready description from the facts you give it, in the tone you choose — without inventing details — and follows the Fair Housing rule above. Waypoint uses the same writer inside the listing builder.