How to Keep Sellers Updated: The Weekly Seller Report
Updated October 2, 2026 · 5 min read
"Is anything happening?" is the question every seller asks around week two. A short weekly report answers it before they have to ask — and turns a quiet week into a conversation about strategy rather than blame.
What to include
- Activity: how many people looked at the listing and where they came from (social, email, signs and flyers, portals).
- Interest: inquiries, showing requests, open house sign-ins, people who saved the home.
- Feedback from showings, summarized honestly.
- What you did this week, and what's next.
Make quiet weeks useful
A week with no offers still has information in it: where visitors came from, which photos they opened, whether traffic is rising or falling. That is the evidence for the next decision — new photos, a price conversation, a broker open.
Keep it short and regular
Same day every week, one screen long, numbers first. Sellers would rather have a brief update on time than a long one late.
Waypoint builds a seller report for each listing automatically — visits, sources, saves, inquiries, showings and open house sign-ins — as a shareable page and PDF, and can email it to your seller every week with your note.
Give your next listing its own page
Waypoint builds a cinematic listing website with lead capture, open house sign-in, flyers, reels and a weekly seller report — unlimited listings for $19.99 a month.
Common questions
- How often should I update my seller?
- Weekly is a good default, plus a quick call after anything significant like an offer or major feedback.
- What if there's no activity to report?
- Report it honestly, show what you did, and use the numbers you do have to discuss next steps. Silence worries sellers more than a slow week.